Collections / Wide Fit
Beautiful shoes designed for wider feet — not an afterthought, not a compromise. Every style in this collection is built on a purpose-designed wide last with extra toe-box room, adjustable fit points, and stretch-friendly materials. Because your customers should never have to choose between style and a shoe that actually fits.
Inquire About Wide FitAn estimated 30–40% of women have feet wider than the industry standard B–C width. Yet the vast majority of fashion footwear is only produced in standard width — leaving millions of women frustrated, underserved, and forced to squeeze into shoes that hurt.
30–40%
Of women have wider-than-standard feet
3x
Higher loyalty from customers who find shoes that fit
<5%
Of fashion footwear is available in wide widths
Data: industry surveys and foot morphology studies across Western populations.
We do not just make standard shoes wider. Our wide-fit collection is engineered from the last up to fit wider foot proportions correctly.
Our wide-fit lasts are engineered with an additional 4–6mm of width across the ball of the foot and a more generous toe box, while maintaining a secure heel fit to prevent slipping. Unlike many brands that simply scale up a standard last, our wide-fit lasts are designed from scratch to match wider foot proportions.
Every wide-fit style includes adjustable elements — buckle straps with extra holes, elasticated panels, lace-up options, or hook-and-loop closures. These allow the wearer to fine-tune the fit throughout the day as feet naturally expand.
We select uppers with natural give: soft genuine leathers that mold to the foot, elasticized textile panels, and strategically placed stretch inserts at common pressure points (bunion area, instep, and heel collar). No stiff, unforgiving materials in this collection.
Wide-fit styles feature a removable footbed with 3–5mm of additional depth compared to our standard collection. This allows customers who wear custom orthotics or thicker insoles to replace the standard footbed without the shoe feeling too tight across the instep.
See the technical differences between our standard and wide-fit lasts. Measurements shown for size EU 38.
| Measurement Point | Standard Last | Wide Last | Difference |
|---|---|---|---|
| Ball Width (size 38) | 8.6 cm | 9.2 cm | +0.6 cm |
| Toe Box Width (size 38) | 8.0 cm | 8.8 cm | +0.8 cm |
| Instep Circumference | 23.5 cm | 24.8 cm | +1.3 cm |
| Heel Width | 6.2 cm | 6.2 cm | Same (secure heel) |
| Forefoot Volume | Standard | +12% volume | Roomier toe box |
| Insole Depth | 4 mm | 7 mm | +3 mm (orthotic-ready) |
The key design principle: add width where it is needed (ball, toe box, instep), maintain standard width where it matters (heel for secure fit).
This is the most important distinction for your customers. Ordering a larger size increases both length and width proportionally — but it does not solve the real problem. A size 40 worn by someone who needs a size 38 wide will be too long, causing heel slip, tripping hazard, and an awkward gait. Our wide-fit styles provide the extra width at the correct length, with a proportionally narrower heel to maintain a secure fit. The result: a shoe that actually fits properly rather than a shoe that is simply too big.
We currently offer wide-fit options across sandals, flats, low heels (up to 5cm), ankle boots, and sneakers. Very high heels (8cm+) and pointed-toe styles are not part of the wide-fit collection, as these silhouettes inherently create pressure points that cannot be fully resolved with width adjustments. We are continuously expanding the range based on buyer demand — let us know which categories you would like to see added.
If your customers frequently mention that shoes feel tight across the toes, that they always need to 'size up,' or that they struggle with bunions or wide feet — you have demand for wide-fit styles. Market data shows that approximately 30–40% of women have feet that are wider than the standard B–C width. If your boutique serves an older demographic, the percentage is higher. We recommend starting with at least 20% of your assortment in wide-fit options to capture this significant and underserved market.
Wide-fit styles are priced at parity with our standard collection — there is no premium for wider fittings. We believe inclusive sizing should be accessible, not priced as a luxury. The slightly higher material cost is absorbed by {COMPANY.name}, as we consider it an investment in serving a broader customer base and building long-term loyalty with your wide-foot customers.
Wide-fit footwear is one of the most underserved and loyal categories in women's shoes. Add our Wide Fit Friendly collection to your assortment and capture demand your competitors are missing.
Request Wide Fit Info