For Buyers / Size Guide
Accurate sizing is the foundation of customer satisfaction and low return rates. Use our comprehensive EU-to-US conversion chart, fit notes, and measuring guide to ensure your customers get the perfect fit every time.
Our shoes are manufactured in EU sizing. Use this chart to map sizes for your customers in the US, UK, and other markets.
| EU Size | US Size | UK Size | Foot Length (cm) | Foot Length (in) |
|---|---|---|---|---|
| EU 35 | US 5 | UK 2.5 | 22.0 cm | 8.66" |
| EU 36 | US 6 | UK 3.5 | 22.9 cm | 9.02" |
| EU 37 | US 6.5–7 | UK 4.5 | 23.7 cm | 9.33" |
| EU 38 | US 7.5 | UK 5.5 | 24.5 cm | 9.65" |
| EU 39 | US 8–8.5 | UK 6.5 | 25.2 cm | 9.92" |
| EU 40 | US 9–9.5 | UK 7.5 | 25.9 cm | 10.20" |
| EU 41 | US 10 | UK 8.5 | 26.6 cm | 10.47" |
| EU 42 | US 11 | UK 9.5 | 27.3 cm | 10.75" |
| EU 43 | US 12 | UK 10.5 | 28.0 cm | 11.02" |
Understanding how our shoes are constructed helps you make informed buying decisions and advise your customers confidently.
Our lasts (shoe forms) are designed with a slightly wider toe box and a narrower heel profile to suit European and North American foot shapes. Unlike many Asian-market shoes that run narrow, our standard width accommodates the typical Western foot comfortably.
Standard width (B–C / medium) is our default across all styles. We offer wide-fit (D–E) options in our Wide Fit Friendly collection. If your market requires narrow or extra-wide fittings, contact us about custom width development for volume orders.
Most flats have a 4–8mm heel-to-toe drop for natural gait. Heels range from 3cm kitten to 11cm stiletto. Our comfort and wide-fit collections include enhanced arch support and padded footbeds designed for all-day wear.
Genuine leather styles will stretch slightly with wear — approximately 2–3mm in width over the first 5–10 wears. Synthetic and patent leathers have minimal give. If a customer is between sizes, we generally recommend sizing up for closed-toe styles and true-to-size for open-toe sandals.
Share this simple 5-step guide with your customers or use it to measure sample fits in-store. All you need is paper, a pen, and a ruler.
Place a blank sheet of paper on a hard, flat floor against a wall. Wear the type of socks you would normally wear with the shoe.
Stand with your heel against the wall and your full weight on the foot. Have someone trace the outline of your foot holding the pen vertically.
Measure the distance from the heel edge to the tip of the longest toe. Use this measurement (in cm) to find your EU size in our chart above.
Measure the widest part of your foot (across the ball). Compare this to our width chart. If your width measurement is 9.5cm+ (for size 38), consider our Wide Fit collection.
Measure both feet — they are rarely identical. Use the larger foot's measurements to determine your size. Measure in the afternoon when feet are slightly expanded.
Yes, our shoes are designed on European lasts and generally run true to EU size. For US and UK buyers, we recommend using the conversion chart above. Our standard width fits the typical Western foot comfortably. If your customers frequently find Asian-made shoes too narrow, they should find our standard width a good fit, or explore our Wide Fit Friendly collection for additional room.
For closed-toe styles (pumps, boots, flats), we recommend sizing up — you can always add an insole to fill extra volume. For open-toe styles (sandals, slides, peep-toes), true-to-size usually works best since the foot can extend slightly beyond the sole edge without discomfort. If in doubt, order both sizes as samples to compare before placing your bulk order.
We produce in full EU sizes (35–43) as standard. Half-size production is available for volume orders (500+ pairs per style). For low and standard MOQ orders, we recommend adjusting with insoles or selecting the next size up for closed styles.
Absolutely. After working with hundreds of boutiques across 60+ countries, we have extensive data on regional size distributions. When you inquire, tell us your target market (country/region) and we will recommend a size curve — for example, a typical Western European order might be: 36 (10%), 37 (20%), 38 (25%), 39 (20%), 40 (15%), 41 (10%). This helps you avoid dead stock and maximize sell-through.
Our team can recommend size breakdowns for your specific market, send fit samples for evaluation, or discuss custom width development for volume orders.
Contact Us About Sizing